| While there are approximately
six million women golfers, their presence and participation in
the game needs to continue to be grown and encouraged. Today,
female golfers represent one of the fastest growing segments of
the golfing population; more and more women are becoming very
serious about their equipment. Female golfers are all too often
a forgotten element when it comes to a wide selection of golf
equipment.
Within the golf industry, introducing new goals, plans and incentives
for new golfers and retention of the old, is an underlying problem
that continues to pester the experts – why are there not
more women in the sport?
The answers that are glaringly obvious are that:
- Women are different and need equipment to suit their characteristics.
- The levels of professional instruction are erratic and shortsighted
as they pertain to women. (This subject will be covered in a
future article)
- Perception of distance between irons is hardly noticeable.
- Marketing needs to be specifically aimed at the lady golfer.
- Women want good quality at a reasonable price.
In years past, the accommodation of women was almost an afterthought
in that the equipment women had to choose from was nothing more
than modifications to existing men’s equipment. Softer shafts
were used and a new paint job added.
With the proliferation of new materials, availability of golf
specific data, superfluous or not, massive R & D departments
at the major manufacturers have now allocated resources to fill
the critical need to solely supply female golfers with equipment
based on their needs.
Within the last few years, companies such as Cobra, PING, Adams,
La Jolla Club, Callaway, GolfGear, Nancy Lopez, Pat Lange and
Wilson Golf have developed “ladies clubs”. The majority
of these companies changed shafts to a lighter weight as their
primary improvement and enhancement for women players based on
slower swing speeds for women. Ignored were varying lofts (higher),
shaft length and grip sizes.
TaylorMade Golf, known for its history of innovation in golf
equipment and the top ranked driver, irons and fairway woods company,
has introduced Miscela, a revolutionary new set of women's golf
clubs consisting of 10 clubs. The set features the perfect combination
of head design, lie, weight, length, flex and grip size to meet
the unique form, swing and goals of women around the world.
 Miscela, which means "blend" or "mixture"
in Italian, features a driver, 3-wood, three Mid Woods (Mid 4,
Mid 5 and Mid 6) and five irons (7-iron, 8-iron, 9-iron, pitching
wedge and sand wedge).
TaylorMade eliminated the hard-to-hit long irons in favor of
Mid Woods, an innovative new club that features a large head and
broad sole, making Mid Woods both easy and fun to play with. The
design of the Miscela Mid Wood is based directly on TaylorMade's
Rescue Mid, which has proved exceedingly popular on the PGA Tour.
However, the Mid Wood features more offset than the Rescue Mid,
making the Mid Wood easier to hit straight.
Like the Rescue Mid, the Miscela Mid Wood is engineered to produce
a high launch angle and high spin-rate, helping the player to
get the ball in the air easily and to keep the ball in the air
for long-carrying shots that stop quickly on the green. Mid Woods
also boast high moment of inertia for exceptional forgiveness
on mis-hits.
TaylorMade engineers also paid significant attention to making
sure that each Miscela club delivers a specific distance that's
significantly different from the next club. This was achieved
by carefully coordinating the length, loft and design dynamics
of each consecutive club with the next, throughout the set.
And, as always with TaylorMade, the aesthetics of the clubs are
simply outstanding. The Miscela offers additional positive and
important attributes; the whole set imbues player confidence and
the responsiveness of all the clubs is remarkable.
The Miscela set of golf clubs offers exceptional quality at a
reasonable price.
MSRP: $ 1,200 for a set of 10
$
700 for 7 clubs (without woods)
www.taylormadegolf.com
|
The Best of the Best in Lady’s Clubs
